来自 Forrester Research 对 Agency Trading Desk 的定义:
A centralized, service-based organization that serves as a managed service layer, typically on top of a licensed demand-side platform
(DSP) and other audience buying technologies; manages programmatic,
bid-based media and audience buying. Works as an agency’s internal
“center of excellence,” supporting agency teams wishing to tap into
this new buying model on behalf of agency clients.
Agency Trading Desks White Paper : https://adexchanger.com/Agency_Trading_White_Paper.pdf