计算广告学 Agency Trading Desks 白皮书

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成立于 1910 年的美国国家广告主协会 ANA (Association of National Advertisers),为了教育成员对 ATD 的理解,发布了《Agency Trading Desks White Paper》

来自 Forrester Research 对 Agency Trading Desk 的定义:

A centralized, service-based organization that serves as a managed service layer, typically on top of a licensed demand-side platform
(DSP) and other audience buying technologies; manages programmatic,
bid-based media and audience buying. Works as an agency’s internal
“center of excellence,” supporting agency teams wishing to tap into
this new buying model on behalf of agency clients.

详细阅读:
Agency Trading Desks White Paper : https://adexchanger.com/Agency_Trading_White_Paper.pdf