综合起来是三条:

1. Place Users in Control （用户可控）
2. Reduce Users’ Memory Load （减少记忆成本）
3. Make the Interface Consistent （一致性）

细则如下：

Place Users in Control

• Use modes judiciously (modeless)
• Allow users to use either the keyboard or mouse (flexible)
• Allow users to change focus (interruptible)
• Display descriptive messages and text(Helpful)
• Provide immediate and reversible actions, and feedback (forgiving)
• Provide meaningful paths and exits (navigable)
• Accommodate users with different skill levels (accessible)
• Make the user interface transparent (facilitative)
• Allow users to customize the interface (preferences)
• Allow users to directly manipulate interface objects (interactive)

Reduce Users’ Memory Load

• Relieve short-term memory (remember)
• Rely on recognition, not recall (recognition)
• Provide visual cues (inform)
• Provide defaults, undo, and redo (forgiving)
• Provide interface shortcuts (frequency)
• Promote an object-action syntax (intuitive)
• Use real-world metaphors (transfer)
• User progressive disclosure (context)
• Promote visual clarity (organize)

Make the Interface Consistent

• Sustain the context of users’ tasks (continuity)
• Maintain consistency within and across products (experience)
• Keep interaction results the same (expectations)
• Provide aesthetic appeal and integrity (attitude)
• Encourage exploration (predictable)

实际来看，一致性（Consistent ）是最容易犯的错，设计思维是建立在理性之上的感性，避免过于随意。

refer: http://theomandel.com/resources/golden-rules-of-user-interface-design/